Segment Marketing Manager, PAR

Our client is an International Producer and Distributor of personal protective, safety and security equipment used for high risk occupations such as but not limited to construction, manufacturing, oil & gas, chemical & bio hazard environment.

Organization Relationship:        

The position is based in Singapore and reports to the Regional Marketing Director, PAR. This position is a sole-contributory managerial role but will be working with a full function team of 9, comprising of Product, Segment, Pricing, Marcom and Integrated Marketing Headcounts.

Main Responsibilities:

  • Concentrate on driving the Asia Pacific and local demand creation initiatives to assist business objectives in all Pacific Asia Regions.
  • Analyze, exploit and administer comprehensive Demand Creation Programs for short and long term cost effective growth of core product groups.
  • Analyze market segment trends and promote plans on how to expand the business and actualize these programs.
  • Actively participate with Product Group/Line Managers, MarCom team, Sales Teams and Channel Partners to obtain a clear target on marketing activities.
  • Drive compelling customer acquisition and retention in the chosen targeted markets and other related market segments.
  • Establish brand recognition in target markets through growing capabilities to develop Digital Media and Digital Channels.
  • Establish and administer Channel Partners marketing and communication activities
  • Collect and oversee competitive landscape and market intelligence.


  • Must have a Bachelor Degree in Marketing, Business Management or equivalent qualifications.
  • At least 3 years in Marketing with emphasis on demand creation.
  • Experienced in target market Segments.
  • Strong command in written and spoken English language and must be willing to travel across South East Asia markets.
  • Candidates with experience selling instruments or solutions into process industries will be an added advantage.
  • Experience in personal protective equipment / safety products is an advantage.

Qualified candidates are invited to submit detailed resumes in MS Word format to the following consultant:

Consultant:                                         Sharmaine Tan

EA No.:                                 R1435127

Direct line:                          +65 6904 9127 / 9070 2323

Email address:         

Also cc:                       

All applications are treated in strictest confidence.

We regret that only short listed candidates will be notified.

HRM3 Asia Pte Ltd

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